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R. A. Whipple:
Mr. Richard Whipple spearheads Crow Communications
Corporation in Poland. He is a communicator with over 12
years experience in public relations consulting &
marketing communications on three continents for large
and small-sized clients in a diverse variety of
industries.
At 24 years of age, he was the youngest director and
twice elected to the board of the Advertising and Sales
Executives Club of Montreal, a venerable business
institution established in 1911 with the purpose of
promoting sound and ethical practices in the field of
advertising throughout Canada.
Based in Warsaw, Mr. Whipple is responsible for local
policy-making and manages the day-to-day operations of
the Corporation. He designs and runs the communications
courses offered by the company, and personally handles
executive-level management consulting and candidate
vetting for clients.
An accomplished public speaker, he promotes the virtues
and benefits of ethical public relations management
practices as an instructor at Warsaw University, as well
as at various business associations and private
institutions throughout Poland and abroad.
QUESTIONS AND ANSWERS:
WHAT IS MOST IMPORTANT TO YOU?
The most important thing is my integrity. This is
something no one but I can create or destroy. My
integrity defines who I am. It's a simple rule, but it
helps me to make decisions appropriate to what I want
for myself in life because of it.
The next most important thing to me is contributing to
my community. I don’t mean to a specific group but in
the broader context, to my fellow human community. What
I get, I try to give back, whether it be in the form of
volunteer work or a charitable donation as it has in the
past. I think it's important to show gratitude by
returning something of value to the community in which
one is privileged to live.
WHAT MADE YOU DECIDE TO COME TO POLAND?
At the time, I was a single man entering my mid-thirties
and re-evaluating my personal goals. I had heard how
Polish culture was very family-centred, and this
orientation has always been very close to my heart as an
only child of middle-aged parents. My mother, being
Hungarian, instilled many old-world European values in
me. The opportunity to expand my company and make my
life in central Europe was very appealing to me. Also,
the chance to establish family roots and explore new
career opportunities here made coming to Poland a very
appealing option and I haven't been disappointed.
WHY DO YOU FEEL YOU CAN TRANSFER YOUR EXPERIENCE TO
THE POLISH MARKET?
First, this question is ethno-centric and wrong-headed!
Poland’s cultural paradigm has much to offer the world.
Poland should open herself to the world and she will
succeed.
Crow Communications Corporation understands this fact.
We are uniquely positioned to assist firms to compete in
the Poland of the new expanded Europe– whether clients
require our expertise and knowledge to defend against
competitive incursion into Poland or to support their
overall business strategy in European and global
markets.
I would invite anyone with questions to visit the Crow
Communications website and read the history of the
company.
A. Bereda:
Aneta Bereda has over ten years in marketing/public relations. She
graduated Warsaw Univeristy Public Relations diploma. Gained experience
and education let her develop her passion what is Public Relations.
She worked over ten years for company where she was responsible for
marketing/public relations.
For Aneta skills and knowledge are very important to work with clients.
Her work gives her a real sense of fulfilment.
Since May 2006 she is a president at Crow Communications Polska.
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