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Links:
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Open Courses
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Closed Training
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Outplacement Workshop
Open University Courses Care For The
Future of PR
In Line with our corporation’s
mission, we work with leading universities in our
commitment to enrich PR curricula and improve student
understanding. Our case studies reveal the financial
impact PR Counseling can have on a client’s bottom line
–selling the professional counselor above the skilled
technician.
Students are encouraged to use the
free
PDF library on our website,
communicate with experienced PR practitioners from
abroad through our forum, and gain experience as
counselors on local, pro bono projects that focus on
counseling clients regarding better sustainable business
practices.
You, too, are welcome to use these tools without
financial obligation. The
forum requires you to register, but the wealth of
ideas that can be discussed is worth the time and
effort, and your information remains confidential, and
will not be divulged to a third party.
Closed Corporate Training: PR
Management’s Accountability Is Our Specialty
When and how
to use a technique is commonly understood by PR
technicians. However, effective PR management requires
an understanding of what PR accomplishes, in order to
successfully manage and address client objectives.
The answer to this question will enhance your
client/counselor relationship, and make PR technicians
more effective. The result will be a reduced client
turnover rate, a greater respect of PR’s impact by
satisfied clients and improved understanding of how
simple it can be to manage PR programs against the
client’s financial objectives.
Closed Training Sessions answer the question
specifically by examining and discussing media effects,
as well as how to audit PR ROI impact using impartial,
financial measures.
If your company employs a PR agency, the director
responsible for public relations needs this training to
manage a PR agency’s typical boutique approach.
If you run a PR agency, you need this training to become
a counseling firm that clients trust, respect and will
keep coming back to.
Set up an appointment today without obligation to learn
more about the services we offer in this area.
Outplacement Creates Opportunity From
Tragedy
Our training
is done in concert with the principles outlined in Dick
Bolles’ seminal work, "What Color Is Your Parachute?"
Our specialized training has been tailored to the Polish
market and is delivered in consultation with
Dick Bolles’
organization, which has served people to achieve
successful career transitions around the world for over
30 years.
Due to its cost, this service is designed primarily for
our corporate clients to offer their departing
employees. However, we will not refuse to help local
individuals who are seeking work on a case-by-case
basis.
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